Lunchable's lies: The Lead Isn't the Worst Part
In my time writing as a journalist and blogger, I’ve found that the hardest part of writing a compelling article is finding an interesting topic (at least, when you aren’t fixing to make a profit). After all, there’s only so much fluff that you can add onto a boring topic, plus you’ll just be wasting the reader’s time in the end. So when I saw this Consumer Reports article about lead in Lunchables, one of the most popular “instant lunches” for kids, appear on my feed, I shot my boss a text to let her know that this article was as good as done. Though, as I looked more into this, I found something morbidly interesting; the lead isn’t the worst part.
The Read on Lead
Okay, just to be clear here: lead is bad. Like, really, really bad. I’ve already covered this in a blog post about lead in dark chocolate, but the long and short of it is that lead harms the central nervous system, mainly the brain, especially during its development, leading to a whole host of diseases- namely, Alzheimer’s.
In Consumer Report’s testing, they found detectable amounts of lead and cadmium, another dangerous heavy metal, in every single sample they tested. While none of them exceeded California’s maximum daily dose recommendations, many of them still contributed a dangerous amount- over 50% in some cases. This puts consumers significantly closer to dangerous amounts of lead intake, since the remainder will often be made up for by normal background exposure and heavy metals in other foods like chocolate. And, again, to be clear, this is in food meant for young children, usually elementary schoolers.
Originally, that was supposed to be the headline of this article, in a similar vein to that chocolate article I mentioned earlier. That focus shifted as I took a deeper look at Lunchable’s shady marketing around its true healthiness.
Healthy for Kids, Easy for Parents
You might assume, based on Lunchables marketing itself as a healthy meal option, that the food in them would be fresh, clean, and- nah, obviously not, anyone who has ever eaten them knows they taste like condensed microplastics (macroplastics, if you will). Lunchables are cheaply and recklessly processed in industrial factories, adding harmful and almost addictive-seeming chemicals into children’s meals. Processed meat is especially a concern here, since consuming it regularly raises the risk of heart attacks by almost 18%. For reference, red meat, which many health-conscious people reject for its less-than-ideal nutrition, only raises that number by 9%.
Oh, and one of the preservatives used, sodium nitrite? Not only is it a potentially fatal toxin, but it also reacts with certain proteins in the body to form cancer-causing compounds. But don’t worry, this is definitely still a great choice for a lunch if you don’t have time to feed your kids yourself.
A salty, Bitter Truth
One part of the story jumped out at me as odd when I first looked at it. The Consumer Reports article seems to not pay much focus to the “lead” portion of the equation. The key headline of this bombshell report is… sodium content? What does some extra salt matter when compared to toxic metals in childrens’ food? Turns out, it really does matter- in fact, it’s one of the scariest parts of this whole report.
Salt, despite its ubiquity in American cuisine, is harmful in the extreme quantities it’s often consumed in. The biggest concern is hypertension (high blood pressure), which is commonly associated with risks of heart disease, stroke, and organ damage. Children are especially at risk, with data showing that eating high levels of sodium increases a child’s risk of developing hypertension by 40%. Most Lunchables sets have between 460 and 700 mg of sodium, which is, rather comically, comparable to a serving of pure sea salt. Some of these have more salt than a McDonalds Happy Meal (670 mg sodium), which doesn’t exactly reflect well on the brand’s “healthy” image.
Though, this analysis is a little unfair to Kraft-Heinz*, the company behind Lunchables- what could they be doing to fix this issue? I mean, they might be in hot water for a major accounting fraud scandal, but what’s life without a little tax evasion? They’ve made promises to reduce sodium amounts in the past, but their arguments fail to convince. After all, Lunchables have been regarded as one of the least healthy packaged lunchboxes since 2009, and health warnings about the meals’ sodium content even predate the turn of the 21st century. But this is only analyzing a part of the story, since Lunchables also have a variant specifically for school lunches. Kraft-Heinz claims that they’ve made slight changes to the Lunchable formula to fit into a “well-balanced school meal”. To their credit, they’re correct- they did make a change:
They added more sodium.
Footnotes:
*When I was doing research for this joke, I originally thought Nestle was the one behind Lunchables, so I did some digging on their dirt. Apparently they’ve bribed doctors for classified patient records so they could market their baby formula? (archived link, translator needed). Why didn’t the people rallying against them for their scummy water practices mention this? No idea, but it’s certainly something.
Written by: Alex and Guest Writer Becky Nguyen
Sources:
[1] Loria, Kevin, and Andy Bergmann. “Should You Pack Lunchables for Your Kid’s School Lunch?” Consumer Reports, 9 April 2024, https://www.consumerreports.org/health/lunch-and-snack-packs/should-you-pack-lunchables-for-your-kids-school-lunch-a1165583878/. Accessed 18 April 2024.
[2] U.S. Department of Agriculture. “FoodData Central Search Results.” FoodData Central, https://fdc.nal.usda.gov/fdc-app.html#/food-details/359145/nutrients. Accessed 18 April 2024.
[3] U.S. Securities and Exchange Commission. “SEC Charges The Kraft Heinz Company and Two Former Executives for Engaging in Years-Long Accounting Scheme.” SEC.gov, 3 September 2021, https://www.sec.gov/news/press-release/2021-174. Accessed 18 April 2024.
[4] Physician's Committee for Responsible Medicine. “The Five Worst Packaged Lunchbox Meals: Results.” PCRM, 2009, https://web.archive.org/web/20170909174159/http://www.pcrm.org/health/reports/the-five-worst-packaged-lunchbox-meals-results. Accessed 18 April 2024.
[5] “Packaged Meal's Salt Level Poses Blood Pressure Risk, Doctor Says.” Los Angeles Times, 18 March 1997, https://www.latimes.com/archives/la-xpm-1997-03-18-mn-39500-story.html. Accessed 18 April 2024.
[6] Dai, Xiuhui. “为争“第一口奶”市场,雀巢中国6名员工非法获取公民信息.” Caijing, 12 July 2017, https://web.archive.org/web/20170729045740/http://politics.caijing.com.cn/20170712/4298368.shtml. Accessed 18 April 2024.